What is Digital Advertising?
Digital advertising, also known as online marketing, internet advertising, search engine advertising or web advertising, is paid advertising using any contact point on the internet with the viewer, to deliver promotional marketing messages.
This is one of the best ways for advertisers to reach their ideal audience online. It allows advertisers a high level of targeting and sophistication, so they can control when to advertise and who sees their ads.
From impressions to conversions, everything is trackable, meaning advertisers can easily measure their ROI (Return on Investment).
Digital Advertising Opportunities
Digital advertising plays an important role in a complete digital marketing strategy but it is challenging and can be expensive, if not managed properly. We are here to help you utilize all the benefits of digital advertising and avoid the pitfalls. Below are the types of digital advertising we specialize in.
DISPLAY
ADS
Capture your target audience’s
attention with custom banner ads.
Display ads appear in the form of banners across websites being viewed by your target audience. Our team will adjust your targeting options, to optimize your budget.
GOOGLE &
BING ADS
Advertise on search engines to drive conversions to your practice.
Google is the world’s most popular search engine: It processes an impressive average of 63,000 searches per second every day. A portion of these searches come from people who need your service. We’ll make sure they’ll find your practice online.
FACEBOOK & INSTAGRAM ADS
Harness the power of Facebook and Instagram with highly-targeted ads.
When it comes to building a strong online presence, your practice has to be where your patients are, and today there are approximately 3.5 billion people using social media. Our team can help you increase website traffic, drive more conversions, and succeed on social media through targeted campaigns on Facebook and Instagram.
YOUTUBE &
VIMEO ADS
Reach your target audience with video ads on YouTube & Vimeo.
YouTube is one of the top providers of media in the world! Take advantage of that tremendous reach with YouTube advertising and get your practice the exposure you need to thrive in your competitive market. Our team will make sure you’re targeting the right audience for your practice.
The Digital Advertising Advantage
INCREASE PRACTICE AWARENESS
Digital ads can help you expand your online presence by targeting the right clientele with the right message.
GROW YOUR PRACTICE.
Campaigns can give new patients an incentive to join your practice.
TARGET PATIENTS WITH SPECIFIC NEEDS
We love the fact that digital ads allow us to communicate to your ideal audience.
MEASURE YOUR RESULTS
With digital ads, you can see the real value in your campaigns.
GET A HIGHER ROI
More often than not, digital ads can generate positive ROI in a short amount of time.
ADAPT YOUR STRATEGY
Digital advertising is never set and forget. We’re always making changes to optimize your campaign and drive better results.