Search Engine Optimization

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Why Search Engine
Optimization Is
Important For Your Practice.

More than 80% of consumers research online before buying.
Nearly 92% of organic clicks to sites come from Google’s page 1 results.
Organic SEO traffic is the largest form of traffic to a website and SEO directly impacts this.
Good SEO practices improve the user experience and usability of a web site, which leads to higher conversions.
SEO helps make your Google My Business listing more visible.
SEO impacts Voice Search, enhances your Mobile Rankings, and helps your business dominate the competition!

Search Engine Optimization Facts

SEO

How does SEO improve my Practice?

SEO is tangible work being done on-page and off-page for your website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective patients on Search Engines such as Google and Bing.

Is Search Engine Marketing (SEM) the same as SEO?

No, they are not the same, even though many people use the terms interchangeably.  According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.

How does SEO work exactly?

Search engines basically look at three things when evaluating a website and deciding where to rank it – PROMINENCE, RELEVANCE and TRUST. SEO is all about increasing these factors on an on-going basis.

Can anyone guarantee first page rankings?

There is ultimately no guarantee exactly where the website will rank, but someone’s practice is on the first page.  By doing the right SEO work, at the correct pace, and in the proper manner, we expect great results for your website.

How long does it take to see results?

Good SEO isn’t done overnight, it takes time. Many of our clients start to see results in 3-4 months. In fact, over 80% of our healthcare clients can reach the 1st page of Google after 6 months if the right conditions are met.

Should Practices do SEO if they already rank??

Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining it’s algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites, are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.

Does SEO replace non-digital advertising?.

We do not recommend using SEO as a replacement for what you’re currently doing. SEO compliments other forms of advertising like print and radio, and you will see the most impact by adding SEO to your current marketing efforts.

What is on-page vs off-page SEO?

Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content and more is known as Off-Page.

What are long tail keywords?

These are 3 and 4 word targeted phrases that are beneficial to your practice. They can be easier to rank and also produce strong results because they often convert better than generic terms.

What are backlinks and why are they important?

These are links done offsite that signal search engines to the targeted website. There is alot that goes into backlinking safely. The days of mass link building and black hat SEO are over. At DIM, we take time and make sure the backlinks come from relevant sites that are true to the practice. By doing strong backlink work, your website should rank higher than your competition who is solely focused on on-page work.

How often does Google update it’s algorithms?

Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. Tracking key terms allows us to quickly see fluctuations on a wide range of practices. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.
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How Your Website Is Performing?

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Unlimited
Areas Of Our
SEO Offering

We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you.

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Practice Profile

To make sure Google and prospective customers know that the business is active, we create and maintain up-to-date profiles on trusted online business directories.

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Keyword Research

It takes a lot to rank well for a keyword, so we do exhaustive research to find the very best ones keywords for your practice.

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Website Optimization

Our content specialists will facilitate onsite recommendations based on the targeted keywords. This is critical to improve the site's prominence with Google.

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Rank Tracking

We provide reporting tools that show businesses at-a-glance how their campaign is performing as well as an in-depth review of all the work we’ve done on their behalf.

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Content Creation

We create and post high-quality content that will keep the website fresh and at the top of the search rankings and keep potential patients interested .

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Link Building

Get the word out about the practice. We help by creating a diverse portfolio of links to the website and place them in strategic locations all over the web—on popular industry sites, news sites, blogs, articles.

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Do You Want More SEO Traffic?

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We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you.